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Since we already check-in at different places on our mobile devices itis but natural that we have our favourite retailers sell directly onour mobiles. Already a majority of buyers was buying fashion productsoff the internet. How many people have jumped from there to shoppingfrom their mobiles ? According to recent developments in Pretty Greensonline purchase options it seems quite a few.Retailers can nolonger afford to neglect the power of the mobile segment for onlinebuying. Examples Gratia, Liam Gallaghers fashion range, Pretty Green,has been witness to its mobile visitors catapult by almost 300 per centin just 6 months. Consequently, mobile users now account for some 45per cent of the fashion retailer web traffic. Hence Pretty Green haschosen to use Mobile Money Networks (MMN) Simply Tap solution to powerthe checkout on its new mobile shop. The development is the fruit ofprevious thriving projects between MMN and Pretty Green. The fashionretailer used Simply Tap to market accessories via Facebook and accessthe complete womens fashion wear..Inaddition it distributed exclusive passes to music-themed events, andvinyl albums from its retail outlet windows in collaboration withUniversal Music.Once signed up, Pretty Greenconsumers can sell out securely working with Simply Tap and have theirpurchases delivered with just one touch on their mobile device.PrettyGreens brand director, Nigel Grant, says In the past year our mobiletraffic has rocketed from around 15 per cent of all web traffic inJanuary [2012] to 44 per cent now. Its clear our customers want to usetheir mobile device to browse products and make easy, instant andsecure purchases..Mobile We also know that its justnot good enough to put an e-commerce checkout in a mobile store becauseits too difficult to use and customers will drop out. A mobilecheckout powered by Simply Tap solves this problem.Fast mobile checkout applications from MMN are available from the iTunes APP store and Google Play for Android phone users.Substantially,an estimated 3.5 million Carphone Warehouse mobile phone consumers over800 stores will be made available the Carphone Warehouse MobileCheckout app powered by Simply Tap at POS in 2012.Lastmonth [August 2012], Associated Newspapers released Mail Shop InstantMobile Checkout App powered by Simply Tap to allow over 8 milliondaily viewers to purchase straight from the Daily Mail, Mail on Sundaypapers.Furthermore the package covered dedicated shoppingsupplements, the Mail Shop online and from inside the applicationitself using the Mail Shop in-application Marketplace.With suchinnovations being made to sell on mobile it is of course evident thatother retailers should be taking up the trend and begin beingapproachable to customers on their mobiles.